Our Story

"Breaking the Mold" is the story of a mother on a journey to support her non-binary child as they grow and thrive. Raised in an ex-communist conservative European country by communist parents, this mother must challenge her own understanding of gender and individuality as she becomes an advocate for her child.

Initially facing obstacles and hurdles, this mother is determined to educate herself and grow with her child, embracing a more inclusive and accepting worldview. With the help of a supportive community, she begins to see the world from a new perspective and gains a deeper understanding of what it means to love and accept someone for who they are.

Inspired by this journey, Bella Frann is born – a brand committed to creating gender-neutral, non-binary-friendly designs for clothing. Through its designs, Bella Frann aims to break the mold of traditional gender norms and provide a space where everyone can express themselves authentically and proudly.